HEED NYC is a Manhattan, NY based luxury fashion house focuses on producing "statement designs" that emphasize on being aware of and taking heed to a growing multi-cultural society that is driving the evolution of fashion. HEED NYC vision is to embrace the diversity; to be unapologetically fearless.

High quality Frames only with the best Italian acetate

CR39 antireflective lenses with logo engraved

HEED NYC logo is embellished with silver hardware on each temple and laser engraved internal writing identifying brand name, handmade in Italy and unique serial number